The Las Vegas Strip is packed with glamorous casinos, each drawing in customers in its own way. However, for a number of years Wynn Las Vegas has easily taken in the most revenue. Last year Wynn had revenue of $1.69 billion and Earnings Before Interest, Taxes, Depreciation and Amortization (EBITA) of $532.9 million.
This is considerably more than its nearest competitor, the Bellagio, which had EBITA of $515.4 million. The question is, why is Wynn Las Vegas so much more successful and popular? The answer doesn’t lie in the actual casino, rather it is the venue’s other attractions, such as nightclubs, restaurants, shops and so on, that help to bring in such high revenue.
Here we will take a deeper look at Wynn Las Vegas to reveal why it is so popular with visitors to the famous Strip.
A Brief Overview
The plans for Wynn Las Vegas were revealed back in August 2001, it was to consist of a 45-story, 2,455-room and 514-foot resort together with a four-acre lake. The project also involved the redesign of the Desert Inn golf course, which became the Wynn Golf Club.
The head of Wynn, Steve Wynn, hired Marnell Corrao Associates to design and built the resort. It cost $2.7 billion, making it the largest privately funded construction project in the United States. Wynn Las Vegas opened on April 28, 2005, just five years after Wynn purchased the site from the Desert Inn. Clearly, since then it has been thriving.
Upon opening, the Wynn was the tallest hotel building on the Las Vegas Strip (a record it held for two years). There have been a number of firsts in the resort. For instance, it was the first to combine the room keys and the casino frequent player cards into a single card, it was the first Vegas casino to feature a car dealership, it was the first resort to place an Amazon Echo in all of the hotel rooms to control lighting and other systems, and it was the first casino to use RFID tags inside casino chips to help prevent counterfeiting.
Las Vegas casinos have a history of placing large attractions on sidewalks to help and attract players. However, Wynn decided to place the attractions inside in order to draw people into the building. Its main attraction is a huge waterfall behind a mountain that faces the strip, the waterfall falls into the 3-acre Lake of Dreams.
The venue is also host to a number of show appealing to a range of tastes. Visitors will also find a number of nightclubs, restaurants, shops and other amenities.
As one of the most prestigious casinos on the Strip, it is no surprise that the actual gaming floor is extremely impressive.
The most popular game at the casino is Blackjack. There are an impressive 26 six-deck Blackjack tables that follow the standard Vegas rules. This means that you can double down after splitting, re-split aces and surrender. The bet limits are $10 to $5,000 so despite being a highly prestigious casino, it is still affordable. The casino also offers games such as Blackjack Switch and there are also five $10 – $2,000 single-deck Blackjack tables.
Other table games such as Roulette, Craps and Baccarat are also available. There are eight American Roulette wheels with limits of $15 – $5,000 and there is also a European Roulette table available in high limits. The Craps table start at $10 but most tables have a $25 minimum and a max bet of $5,000. There are six $100 – $20,000 Baccarat tables and the high limit saloon has tables with a minimum bet of $500.
You will also find Asian games such as Pai Gow Poer, with $25 – $10,000 limits and it is one of the few casinos in Vegas to play Pai Gow Tiles. There is one table with $100 – $10,000 limits.
Of course there are plenty of slots for visitors to spin. All of the most popular slots are on offer such as Wheel of Fortune, Top Dollar and Monopoly. Players will also find plenty of Video Poker machines.
Card players will also be able to enjoy five different types of poker games found in the main pit. In addition to traditional poker, there are four tables of Three Card Poker, four Ultimate Texas Hold’em tables, three Crazy4Poker tables, one Casino War table and one Let it Ride table.
There is also a 26-table Poker Room where the most popular games are 1/3 and 2/5 No Limit Texas Hold’em. There are spread fixed limit and mixed games available. Each day at noon there is a poker tournament, it has a $140 buy-in on Mondays to Thursdays, on Fridays and Sundays it has a $200 buy-in and $10,000 guarantee and on Saturday’s the buy-in is $225 with a guaranteed prize pool of $25,000. You will also find a $140 buy-in with £25 bounties on Thursday evenings. All of the tournaments are No Limit Texas Hold’em.
Finally, Wynn also operates its own sportsbook and racebook. This recently underwent major renovation and it is now home to a 1,600 square-foot wraparound LED video screen. Sports fans will be able to watch all major events while placing bets and seats in the sportsbook are equipped with personal monitors, individual lighting, USB plugs and electrical outlets. There are regular special events and a full is bar available.
The Hotel Rooms
The Wynn Resorts hotel holds more Forbes Travel Guide Five-Star Awards than any other independent hotel company in the world. At Wynn Las Vegas visitors have a large choice in rooms but they are all of an extremely high standard.
The Wynn Las Vegas is an all-suites hotel. It has regularly been remodelled over the years to ensure that all the fittings and furnishings are fashionable and modern. Every room has numerous amenities including remote controlled curtains and a television embedded in the bathroom mirror.
The most basic rooms are Deluxe Kings or Doubles and they start at $159 per night in off-peak season. However, they will normally be priced around $200 during the week and weekends start at $299. Rooms with panoramic views normally cost about $80 more per night while Tower Suites start at $289 per night on weekdays and $479 on weekends. The Executive Suites start at $600, the Parlor Suite at $700 and the Salon Suite at $900.
Visitors to Wynn Las Vegas have the choice of over twenty different restaurants to eat in, from simple café style venues to the luxurious. They offer a wide range of foods, including a large selection of Asian restaurants.
Here is a list of all the restaurants currently available with some further details about them:
- Andrea’s – A steak and seafood restaurant with Asian influences, chef Joseph Elevado.
- Costa di Mare – An Italian coastal cuisine restaurant with food sourced directly from Mediterranean waters, executive chef Mark LoRusso.
- The Buffet – Features fifteen Live-Action Cooking Stations offering American and International cuisine.
- The Country Club – An upscale restaurant with reasonable prices. Indoor and patio seating available with views of the waterfall. It specialises in American food and is open for lunch and dinner, on weekends brunch is available.
- Mizumi – A Japanese steakhouse that is one of just two restaurants in the United States that offer authentic Kobe Beef, it also offers a variety of sushi and teppanyaki, executive chef Devin Hashimoto.
- Lakeside – A huge selection of seafood, specialising in lobster, wild-caught fish, prime aged steaks and chops, executive chef David Walzog.
- La Cave Wine Bar – Offers pairings of small plates and wines in an intimate setting.
- Red 8 – Specialises in diverse Asian foods including noodles, dim sum and barbeque.
- Charlie’s Bar & Grill – Serves sports bar favourites complete with a view of the game.
- Jardin – Offers contemporary American classics in a garden-inspired locale.
- Red 8 Asian Bistro – A restaurant offering Southeast Asian cuisine.
- Sinatra – A tribute to the legendary entertainer serving some of Sinatra’s favourite dishes and brings a modern twist to classic Italian cooking.
- Allegro – A restaurant with Italian-American cuisine including wood fired pizzas, executive chef Enzo Febbraro.
- The Buffet – Serves dishes from around the world with over 120 unique offerings.
- The Café – A quick-serve coffee place complete with pastries and sandwiches.
- Terrace Pointe Café – A poolside café with options for breakfast and lunch.
- SW Steakhouse – A specialist steakhouse that is the second restaurant to offer Kobe Beef, it also offers seafood and chicken dishes, executive chef David Walzog.
- Tableau – This is open for breakfast and lunch, it serves a variety of light foods and has a dining area overlooking one of the Wynn pools.
- Wing Lei – Offers Chinese cuisine of Cantonese, Shanghai and Szechuan flavours, chef Ming Yu.
- Wazuzu – Offers epicurean pan-Asian specialities in an upscale casual environment.
Wynn Las Vegas is also home to six different bars and lounges. Each of the bars has a unique feel to it and they have a number of master mixologists to create unique signature cocktails. A number of the bars also offer live music and other shows, while some are designed for quiet relaxation.
Over the years Wynn Las Vegas has been host to a number of hit shows including Avenue Q, Monty Python’s Spamalot and Danny Gans. At present the main show is Le Rêve, which means “The Dream” in French. Le Rêve was the working name of the resort before it was changed to Wynn Las Vegas, and it is the name of a Picasso painting previously owned by Steve Wynn. Recently, the resort bought the rights to the show in order to make some changes and it looks set to be hosted there for the foreseeable future.
The show is set in an aquatic theatre-in-the-round stage that holds over 1 million gallons of water. La Rêve features acrobatics, special effects, and underwater feats. No seat in the theatre is more than 40 feet away from the stage, and there are more than 90 performers and 250 cast and crew members involved in it.
Before performing in the show the members of the cast must become SCUBA-certified. They must also be prepared to relearn the shown every six months as it is changed so that regular visitors can enjoy it. In 2016, the show was named Travel Weekly’s “Best Show Upgrade” of the year and in 2017, the show was voted “Best Production Show” by the Southern Nevada Hotel Concierge Association for the seventh consecutive year.
As mentioned, the show undergoes regular revisions, but its main theme involves a female lead who is portrayed as being in a struggle between passion and mind as she finds herself attracted to two men. The woman is transported to a dream world to help her make up her mind and she embarks on a journey towards self-discovery. Along the way there is plenty of dancing, swimming, gymnastics, diving and stunts and over the years a number of Olympic athletes and world-class gymnasts have joined the cast.
Concerts and Performances
The resort is also host to regular concerts and performances from guest artists. These change on a very regular basis but often include world famous names such as The Gipsy Kings and Paul Anka. Visitors to the resort can enjoy special dinner and show packages.
There are a number of options available at Wynn Las Vegas for those seeking a night out.
The XS Nightclub is a 40,000 square-foot venue with both indoor and outdoor space and over 10,000 individual light sources. It was named the number one nightclub in the United States by Nightclub & Bar’s Top 100 for five years. The venue has hosted numerous big names over the years including David Guetta, Alesso, Diplo, Skrillex and The Chainsmokers. The club offers bottle service on the dance floor and luxury cabanas around the pool.
The Encore Beach Club is a 60,000 square foot venue that surrounds three tiered pools with gaming and cabanas. The club was named 2018 Las Vegas Day Club of the Year by the Southern Nevada Hotel Concierge Association. There are a total of 26 cabanas, each with a fridge, a television and a daybed. There are also eight bungalows with a private bathroom, infinity dipping pool, private balconies and more. At night the venue hosts world famous DJs and offers VIP tables and a full-service bar.
The Intrigue nightclub offers 14,000 square feet of impressive interiors complete with state-of-the-art light and sound equipment. There is a patio that offers a close up view of the waterfall and pyrotechnic display, and in the past, the venue has hosted artists such as Afrojack, Diplo, Marshmello and RL Grime. It is open on Wednesdays, Fridays and Saturdays from 10:30pm.
Those who want to shop while away from the gaming tables have a huge choice. There are shops at the Wynn Plaza, the Wynn Esplanade and the Encore Esplanade. The venue even offers personal shoppers to help you navigate and find what you are looking for.
The Wynn Plaza is not yet fully open, but is expected to be in the coming months. It cost $54 million to build and already a number of luxury boutiques have opened their doors. These include the Bottega Veneta, Kwiat, Louis Vuitton Men’s, Saint Laurent and Stefano Ricci.
The Wynn Esplanade is home to over 20 different shops. It surrounds the Lake of Dreams and you can enjoy the waterfall and gardens in-between visiting shops. The following shops are located there: Alexander McQueen, Brioni, Cartier, Chanel, Chloe, Chopard, Christian Dior, Givenchy, Graff Diamonds, Hermès, Homestore, House of Bijan, Loro Piana, Louis Vuitton, Michael Aram, Moncler, Prada, Rolex, Salvatore Ferragamo, Wynn & Company Watches & Jewelry, and Wynn LVNV.
The new Encore venue has its own Esplanade, next to the entrance to the XS nightclub. It is smaller than the Wynn Las Vegas esplanade but there are a number of shops there including Brunello Cucinelli, Chanel, Christian Louboutin, Hermès and Loro Piana.
There are also a number of shops available inside Wynn Las Vegas itself including Bags, Belts & Baubles, Tiny Baubles, and The Pro Shop.
If you want to pamper yourself then Wynn Las Vegas has a number of options. There are a couple of Claude Baruk salons that are open seven days a week. You can also relax in the spa, the first in Las Vegas to receive a Forbes Travel Guide Five-Star Award. You will find treatment spaces, saunas, plunge pools, and more. Of course, there is also a full fitness centre with the latest equipment and trainers on hand to help.
Wynn Las Vegas offers a truly luxurious experience, both in terms of gambling, and away from the tables through its many amenities, entertainment options, dining facilities and so on. With so much to offer guests, it is no surprise that it is Las Vegas’s highest revenue casino.